Case Studies >> SVM MIL
Company Name: Medispec India Ltd.
Leading Indian company
representing foreign principals needs to streamline reporting process of
MEDISPEC India Ltd., an ISO 9001:2000 Certified companies are into Marketing
& Servicing of Medical, Analytical & Diagnostic Laboratory products. It
caters to the needs of ever demanding Biotechnologists, Microbiologists,
Biochemists, Pathologists & diversified scientific fraternity. TSQUARE
feels happy to add Medispec as a 1st customer for its web based Sales Visit
Management Software System. Medispec is also using Quotation Management System
Medispec has a team of more than 25 marketing professionals to market their
products in Indian market. It has more than 8 regional offices across India.
Marketing team of Medispec used to visit new prospects, existing clients to
update them about different products available with them. At the end of the day
team is supposed update head office about key events happened in a day by
sending DAILY CALL REPORT and by week end each and every team
member is supposed to send information about weekly visits to head office.
At head office national manager and director are supposed to go through each
visit report and take required action on cases.
This process had following drawbacks like:
team was not punctual to send Daily Call Report on daily basis
review of more than 20 reports is very cumbersome activity
mechanism used to vary from person to person
of the company was unable to get information like number of quotations visits
made in a week,
progress about each visit, etc
TSQUARE has analyzed the sales visit related problems for Medispec and
suggested an automated web based system - Sales Visit Management System to
Today, all marketing persons of Medispec are using SVM regularly.
With the help of the SVM, Medispec now effectively able to do:
field activities from head office
resolve on-field queries
mechanism has improved a lot
After realizing benefits of SVM, Medispec is planning to enhance the system to
achieve following things:
mailing to people
on marketing expenses